If you are unfamiliar with blogs, it seems the two dominant blog hosts are Blogger (by Google) and WordPress.
Blogger is by far the simplest and uses your Gmail name and password to sign you in, while WordPress seems in some respects to have more blogging versatility .
Since your blog(s) will be something you maintain yourself, it shouldn't take precedents over your business. A helpful comparison between Blogger and WordPress can be found at: http://pulsed.blogspot.com/2007/07/blogger-wordpress-chart.html
One more thing, once your blog has grown exponentially, will it still be there in a year or two? http://help.yahoo.com/l/us/yahoo/geocities/360/
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